Pre-Production for a Photography Shoot

July 10th, 2013

Pre-production is critical to ensure that on the day of a shoot everything runs smoothly, all on the set are at ease and the resulting photography is just as promised.

Judy Malcolm, owner of PerfectFit Pilates, needed new photography featuring her instructing students in her Pilates studio and hired me for the shoot. Her studio is located inside Bodyscapes Fitness, a gym here in Southborough, Mass. During pre-production, Judy and I sat down to talk about the kind of images she wanted, the look and style, the models, preparing and styling the studio, and what Pilates equipment she might want to feature. Professional models were not in her budget, so we decided to choose from her current clients. I suggested that she think about her target market and that we base our selections in terms of gender, age and physical look to reflect who she would like to attract to the studio. Once we had our models signed on, Judy, one of our models and I tested different poses and equipment to determine exactly what I would shoot on image day. I went over with Judy all of the equipment and Pilates props that would be removed from the studio for a nice, clean look during the shoot. Back at my office, I mapped out my lighting strategy. The challenge here was to provide seamless, soft, color corrected light to give a spa-like look while positioning the lights to be out of everyone's way. Oh, and did I mention that three of the four walls in the space have either large, floor-to-seven-foot-tall mirrors or windows on them? Not exactly a photographer's dream with the potential for lighting equipment and unwanted reflections showing up everywhere. Back at the studio that week, I tested out my lighting plan and it worked perfectly. With pre-production wrapped up, the only thing left was shoot day.

A big thank you to our models, Jes and Lucin. They were awesome. And another round of applause for my client, Judy, who did a great job in her first modeling gig.

 

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Judy instructing Lucin on the Reformer.

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Jes and Lucin on side by side Reformers. Since Judy does both private and semi-private training sessions, it was important to illustrate both.

 

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A shot I captured of Lucin while my "models" were taking a break.

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